Meet Our Staff

Joseph Waterwash

Funeral Director, Managing Partner

Joe joined Baird-Case Funeral Homes as a licensed funeral director in 2004, bringing 26 years of experience as a funeral director from his position in Cleveland, Ohio. Joe graduated from The Cincinnati College of Mortuary Science and the National Foundation of Funeral Service. He served on the Board of Trustees for 18 years for Hospice of Western Reserve in Cleveland, Ohio. Joe is an active member of Unity of Fort Lauderdale Church, the Florida Funeral Directors Association, the Ohio Funeral Directors Association, The Executives' Association of Fort Lauderdale, Kiwanis of Oakland Park and the Lauderdale-by-the-Sea Chamber of Commerce. "I feel blessed to have the privilege to help families create a unique and meaningful tribute to their loved ones."

Brianna J. L. Rutherford

Funeral Director, Embalmer, and Cremation Specialist

Originally from Eastern Kentucky, Brianna joined our staff with 15 years of experience. 

She graduated from Mid America College of Funeral Service.  Brianna is a member of the National Funeral Director's Association and Order of the Eastern Star. 

Brianna enjoys volunteering in Broward County with ocean clean ups, helping the homeless, and various other organizations.

"My foremost duty is to help you transition into a smooth grief process, and I will always do that with sincerity, honesty, and love."

Tarin Armstrong

Office Manager

Tarin joined our staff in 2014 and has been embraced by families for her kindness and compassion.

Raymond Lucero

Licensed Pre Planning and Aftercare

Originally from Santa Fe, NM Raymond joined our Team with over 13 years of experience.

Raymond attended New Mexico State University where he found his passion in Funeral Service.

He looks to help educate and bring comfort to families during such a difficult time.

Raymond enjoys spending as much time with his family, including his four legged children, golfing and grilling.

James Sweeney

Funeral Ambassador

After owning and operating a family bakery in Wilmington, Delaware, James and his husband, Mike, relocated to sunny south Florida.

Service is very familiar and important to James. He is happy to have found his second career serving the Fort Lauderdale community with Baird-Case Jordan-Fannin Funeral Home and Cremation Service.

Paul Guralchuk

Funeral Ambassador

Originally from Chicago and with a background in customer service, Paul joined our staff in 2014.

Paul resides in Wilton Manors and enjoys being a "dog dad" to his four Chorkies.

Mark Rodd

Funeral Ambassador

Mark, a licensed funeral director, joined our staff in our in 2014.

He and his wife, Lisa reside in Coconut Creek and enjoy fishing, boating and visiting the Florida Keys.

Tim Conley

Funeral Ambassador

Tim, of Wilton Manors, Florida, joined our staff in 2016.  He is retired from the United States Postal Service and an Ohio native.

Maureen Alford

Funeral Ambassador

Born and raised in the Philadelphia suburbs, Maureen has lived in Fort Lauderdale for over thirty years with her husband and “fur babies."

After fifteen years as a Senior Flight Attendant and fifteen years as a Marketing/Advertising Executive,  she joined the Baird-Case Jordan-Fannin team in 2009.

"It is an honor to assist our Baird Case families as they celebrate their loved ones." -Maureen